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Email treatments: three options compared

Same copy, three visual treatments, for each of the four arcs. Pardot template is the standard Civis email wrapper (live in Pardot today). Hybrid adds a branded header band and a gold stat/callout moment while keeping the body light; built email-safe, ready to ship. Original design is the campaign's first-draft visual direction; it would need an email-safe rebuild to send. Click any image to view it full size.

Arc 1 · Cost savings & archival

Subject: Your Salesforce storage bill doesn't have to keep climbing

Arc 2 · Analytics & AI

Subject: The donor question your CRM can't answer (original direction: The analytics and AI your CRM was never built for)

Arc 3 · Claude for the team

Subject: Let your fundraising team ask the data questions themselves

Arc 4 · The three reasons

Subject: Three reasons nonprofits on Salesforce are turning to Civis