The Salesforce nonprofits campaign package, prepared for launch: de-identified landing page integrated with civisanalytics.com, emails rebuilt in the approved Civis Pardot template, and updated LinkedIn copy. Start with "What changed and why" for the full walkthrough.
The full record of what we saw, what we changed, and what's still open for discussion.
Fully browsable. v2 is the proposed restructure; v1 is the launch-prep version that keeps the original section order.
Hero three-reasons fix, one consolidated savings story, tighter Claude block, Reason 01/02/03 carried through. Three fewer sections, 14% shorter.
BaselineOriginal structure unchanged: de-identified, em dashes removed, main-site header/footer integration, mobile fixes.
Live HTML renders of the actual Pardot templates (created in Pardot as drafts; nothing scheduled or sent). The four arcs can run independently as designed. One option to discuss: run them as a 4-touch sequence (1 → 3 → 2 → 4), with the first touch split-tested between Arc 1 and Arc 3 to learn which angle converts. Details in the writeup.
The strongest opener: one pain, one stat, one CTA. Claude teaser moved to a P.S.
Arc 2 · Analytics & AIRewritten around one concrete outcome (donor models) instead of a tool list. The tools survive as one reassurance bullet.
Arc 3 · Claude for the teamNow leads with the lapsed-donor question, the campaign's best line. Governance moved to objection-handling position.
Arc 4 · The three reasonsThe roundup in one email, with the CTA escalating to Book a demo.
Copy updates only; the original link-share card designs are unchanged.